Completely on the contrary to last post, this company uses a very old way to put out records. But maybe it is a good way for small independent labels to survive. Everybody knows Jack White from the White Stripes. And maybe you know his own record label Third Man Records. But did you know that this record company includes a record store, a recording studio, a rehearsal stage, a photo studio and a darkroom on the same location? Another interesting thing about Third Man Records is that the primary format they use to release music is vinyl. Yes, vinyl! They're still around and the collectors love them!
Now, to come back to what I said earlier, I see two things that can help independent labels survive. The first one being multi-tasking. Being present on different levels in the music industry is definitely a plus. Overall, you have more control on the product you are putting out. It is also easy to seperate the parts from one another. You might want to do only the recording for a band, or only the pictures for another... This way, you can compensate from the branch that makes more revenue than another and avoid bankruptcy. The second thing would be to focus on rarity. Releasing exclusive products to attract collectors. And with only two retailing stores in the world, Third Man Records has been around for nine years already!
Source:
THIRD MAN RECORDS
